We have just started carrying this item. If you read on the package you are instructed to put it in the freezer for twelve hours and then enjoy. According to the package it is perfect "for the home or on the go." Those words are also on the case the product comes in. Say what??? Who approved this copy? Talk about falling asleep behind the wheel. (Pun intended.) Hopefully their intention was you can take it to the park or sporting event and enjoy it there. They just should have made that clearer.