Monday, February 28, 2011

Who Thought This Was A Good Idea?


I understand cross merchandising, but I think this one is doomed. Last year Nestle bought DiGiorno from Kraft and someone thought this would be a hit. Sales are not supporting that idea. I believe this product will be gone by the end of the year. They also have one with 'Boneless Wyngz'. That one might succeed.

2 comments:

Winthrop J. Quiggy said...

what next? pizza and beer? wait a minute....

Jeff said...

Oh, jeez, the word "wyngz" is so awful. Is that truly how the brand spells it? Man, I can smell that word from here.