"We underestimated the deep emotional bond. What we didn't get was the passion this very loyal small group of consumers have."
They are trying to justify the money they spent on the new packaging, or they simply don't have a clue. Do you want to know what I think caused the failure of this package? (Too bad wise guy. I'm going to tell it anyway.) As the saying goes, a picture is worth a thousand words. Check this out.
Now pick out your favorite juice. Do like juice with pulp, no pulp, calcium, low acid or something else? The packaging is too similar. The only way to tell them apart is the small bar on top of the carton. Stocking it was hard enough before, but this new package made it harder. You want your customer to be able to find what they are looking for easily. People don't mind when you change a package, but they don't want to have to study it to make sure they are getting the right thing. In justifying the change they said it was because of a very loyal small group of consumers. I have seen estimates that their business was off 20% after the change. Why not just admit they goofed and be done with it? Who do they think they are, politicians?
The Cubs opened their season beating the Astros 4-2 last night. (Sorry, Quiggy. Ok. Not really.)
Kevin Gregg, the new closer pitched the ninth. His performance reminded me of both Lee Smith and Mitch Williams. It seems like they can't do the job without putting someone on base. The first two batters Gregg faced got hits and one scored before he ended the inning.
Dana asked me yesterday about the White Sox. I have heard there was a second team in Chicago, but I thought that was an urban myth. Seriously, I grew up in central Illinois where people mainly followed either the Cubs or the Cardinals. There were a few White Sox fans there, but not many. I have always been more of a National League fan than the American League. I have nothing against the league other than the designated hitter. I would like to see that abolished.
Dagwan and Travis were both right. Georgia borders the Atlantic Ocean.
Today's question is Grade 4/World History.
The ancient kingdoms of Kush and Axum were in which continent?
- A) Africa
- B) Australia
- C) Europe